Branding our organic products "DakMatter " is no coincidence. The most poisonous hair chemicals on the market are found in products targeted towards women and children of colour.


Repression comes in many forms.

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Mother Nature

made us do it.

We went back to the future. Yes. It's a damn good  80’s fantasy film classic, but it’s also the truth.

Our organic products are based on years of research on ancient African and Brazilian folklore hair care traditions. With the help of modern bioscience and innovation, we turned thousands of years of anecdotal evidence into contemporary, potent, curly hair care.

Enjoy the healing force of Nature. She's been around for a while. She knows what’s best for you.



Detox Wash

DakMatter Detox Residue Remover

Type 4B-C Hair 100 ml

159 kr

Wash Balm

DakMatter Wash Balm

Type 4B-C Hair 230 ml

399 kr

Intense Mask

DakMatter Intense Murumuru Mask Type 4B-C Hair 220 ml

499 kr

We fight for your rights.

Scientifically proven, the most toxic and cancerous substances are found in products that are targeted towards women and children with curly hair and dark skin.

Today it ends. You're with us now.

Define News!

Flaxseed & Hemp Curl Definition Lotion is based on a 1000-year-old Ethiopian recipe. It gives excellent frizz control that defines soft resilient curls without weighing down your hair.

Flaxseed & Hemp Curl Definition Lotion is packed with zinc, magnesium, Omega 3, Omega 6, and Omega 9, which stimulate hair growth and shine.


Tangling  News!

Better Bollix Dreads Wash

with kinkeliba and lime leaves cleans gently and causes the hairs to tangle. Your dreads will keep tied, fresh and sturdy for much longer.  Recommendation: After wash moisture and balance pH with a wonderfully scented DakMatter Dreads Aroma Tonic.

  • Healing

  • Balance

  • Moisture

  • Re-growth

  • Protection 

With us – a gel is never

just a gel.

All our products are multifunctional. 

Bestseller! Now in six different aromas!

DAK MATTER DREADS AROMA TONICS neutralizes musky scalp odors. It contains healing oils, soothing aloe vera and sodium lactate – a natural antibacterial substance that very efficiently binds moisture to the scalp. Choose from six wonderfully fresh scents:  WOOD, CITRUS, MANGO/LIME, MINT, WHITE LOTUS and SEA & SKY.

Hair loss, No-growth Eczema, Dryness, Seborrhea, Dullness, Itchiness, Dandruff, Cracks and Soars.


  • Common disorders among Curlfriends. 

  • Common belief is that it comes with the territory being a Curlfriend. 

  • Common sense tells us that none of that is true.

Let us teach you how to use the right products, the right way and we assure you – you’ll never be common again.

© 2020 African Magic Group

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