This is the most

                       important page 

on the whole site.

Especially if:

You use & idolize American Black Hair products.

You believe in labels like i.e. "natural" or "eco".

You believe that all ingredients are labelled.

For you

it's time

to wake up and smell the shampoo.

A few centuries ago we covered our faces with white lead powder makeup to become beautiful. Unfortunately, the lead slowly poisoned us and destroyed the skin, caused hair loss and teeth to blacken. Awful? Well, yes. But the question is – have we really become that much wiser?

 

Today we dye our hair with toxic, hazardous substances and wash our babies with cancerogenic and harsh allergenic ingredients. We buy products with "fragrance"  that can affect the hormone system and styling products that can damage our DNA.


As if this wasn't bad enough - the most harmful and toxic substances are found in products aimed at people with dark skin and curly hair. The majority of these products comes from the US. In the EU 1300 chemicals are banned from use in cosmetics. In the US. it's 11. 

Here we will publish scientific research that aims to raise awareness about the dirty business of cleansing products, with a special focus on products aimed at people with dark skin and curly hair.

Lesson 1. "The story of cosmetics" will give you a brief behind the scenes, all-you-need-to-know, to be able to understand what we all as consumers are up against and how important it is to start making the right healthy choices.

Produced by The Story of Stuff a non-profit organization transforming the way we make, use, and throw away stuff. The mission is to tell stories and inspire action to change the narrative of how our Stuff is extracted, produced, distributed, consumed and disposed of.

Lesson 2. As if this wasn't bad enough - the most harmful and toxic substances are found in products aimed at people with dark skin and curly hair.’

Study shows hair products for Black women contain hazardous ingredients.

2018

Download an article.

Download the study 

Silent Spring Institute is the leading scientific research organization dedicated to uncovering the links between chemicals in our everyday environment and women’s health, with a focus on breast cancer prevention.

Study shows hair products for Black women contain hazardous ingredients.

2016

Download the  5-year study

 

Black Women for Wellness (BWW) is a CA, based non-profit organisation that informs, change and find solutions regarding health and wellness issues in the American Black community.

Sister study links hair dyes and chemical straighteners to higher breast cancer risk, particularly among black women

CNN, 2019

Read article

Read  study

The Sister Study is conducted by the National Institute of Environmental Health Sciences, one of the National Institutes of Health, of the US Department of Health and Human Services. 

Lesson 3.What does the law say?

The rules and regulations in the EU vs. US

is more or less the opposite of each other,

regarding some of the most important safety issues. 

In the EU 1300 chemicals are banned from

use in cosmetics. In the US. it's 11. 

US

Lesson 4. 

What can I do?

The best advice we can give you is - educate yourself. Knowledge is power.

To feel or look beautiful should not come at a potentially deadly price. Choose wisely.

 

Choose products that heal instead of harm. For every clean product you buy, a bad one stays on the shelf. That is power. That is change.

Learn what ingredients to avoid and how to check the one's on the label go to the

"50 shades of shady" 

© 2020 African Magic Group

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